Celebrating, Remembering, and Fighting Back With Infographics

This past year, I worked as sponsorship chair for the University of Oregon Relay for Life. I am passionate about Relay’s mission to fight cancer, so when I was assigned to create an infographic for one of my public relations classes, the subject was an easy choice.

In such an information-heavy society, it can be hard to break through the clutter and present information in a way that sticks. Infographics are a great way to do just that. Infographics break down complex data in a way that is easy to comprehend. The visual nature of infographics is also useful for holding an audience’s attention.

Brian Compton from LEWIS PR emphasizes this point in a blog post, writing, “…when it comes down to execution, PR professionals need to retrain their brains to think like designers and understand how a design motif will help carry a message.”

After creating my infographic in Piktochart, I picked up a few tips:

  • Know your audience
  • Don’t try to do too much at once
  • Maintain a uniform color scheme
  • Refrain from using too many type faces
  • Break numbers down in a way that relates to the audience

You can check out my Relay for Life infographic below:

Relay Infographic

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One thought on “Celebrating, Remembering, and Fighting Back With Infographics

  1. Pingback: Infographics and Informational Interviews: Spring 2013 | The PR Post

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