Simon Sinek: How great leaders inspire action
Consumer interaction to create an art advertisement for a new cafe using chopsticks given out during the Chinese Dragon Festival. A board with 11,000 holes in it appeared near a newly opened cafe, consumers were told to split the chopsticks, pushing one into the board and keep the one with the logo on to receive a discount at the cafe. This resulted in a huge dragon billboard made by more than 10.000 chopsticks. I like the mix of the culture in the art work and doing it on the day of the Chinese Dragon Festival: a day when wishes come true.