Celebrating, Remembering, and Fighting Back With Infographics

This past year, I worked as sponsorship chair for the University of Oregon Relay for Life. I am passionate about Relay’s mission to fight cancer, so when I was assigned to create an infographic for one of my public relations classes, the subject was an easy choice.

In such an information-heavy society, it can be hard to break through the clutter and present information in a way that sticks. Infographics are a great way to do just that. Infographics break down complex data in a way that is easy to comprehend. The visual nature of infographics is also useful for holding an audience’s attention.

Brian Compton from LEWIS PR emphasizes this point in a blog post, writing, “…when it comes down to execution, PR professionals need to retrain their brains to think like designers and understand how a design motif will help carry a message.”

After creating my infographic in Piktochart, I picked up a few tips:

  • Know your audience
  • Don’t try to do too much at once
  • Maintain a uniform color scheme
  • Refrain from using too many type faces
  • Break numbers down in a way that relates to the audience

You can check out my Relay for Life infographic below:

Relay Infographic

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Back to School Series

Back to School Series

Outfit #1: MOVE IN DAY
Move in day is hectic, and that’s putting it lightly. You will carry a million boxes and you will get very sweaty. For this reason-DO NOT WEAR A DRESS ON MOVE IN DAY. I cannot stress this enough. Instead, opt for a cute pair of trendy high-waisted shorts, a loose-fitting top, and comfortable shoes. Cute? Yes. Comfortable? Yes. You can thank me later 🙂

Outfit #2: FIRST DAY OF CLASS
I’m a strong believer that it is important to dress up for class, and fall term is the best time to do so because you don’t have to deal with the extra challenge that is the rain. Looking put-together makes a great impression on professors as well as other students. When you look like you know what you’re doing, people expect you to know what you’re doing and thus you’re giving off an aura of professionalism. Always good! You don’t even have to sacrifice style or comfort to make it happen. Stretchy black pants look sleek but feel just like sweatpants. Pair them with some on-trend smoking flats and a colorful button-up. Win-win-win.

Outfit #3: LIBRARY SESH
Once, I wore rain boots to the library. Worst. Decision. Ever. Seriously. I kept trying to cross my legs and get comfortable, but my stiff boots wouldn’t allow me to move at all. I left pretty quickly because I couldn’t focus while I was so uncomfortable. SO. The lesson here is to wear flats to the library-optimal leg movement, ya know. Pair those with some cute colored denim and a sweater or cardigan. Don’t wear bracelets or rings because that can make it hard to write or type for long periods of time. Instead, try a simple classic necklace. Looking cute is important because you’ll definitely see people you know at the lib, but you don’t want to sacrifice comfort or you won’t be there for long.

Look out for more back-to-school outfits! Coming soon: sorority rush, first night out, football game. Anything else I should cover?

Dead Week!

With finals, sorority craziness, and an upcoming job change, sometimes it can be hard to keep everything organized.  Somehow, though, I’ve managed to maintain my composure and battle through it all fairly stress-free.  Here are my secrets:

1. Take care of yourself!  I cannot stress this enough.  Evaluate what you’re doing with your time and cut out toxic actions.  Spending 8 hours a night Skyping your boyfriend?  That’s probably not a healthy relationship.  Taking three hour naps each day that prevent you from sleeping at a reasonable hour?  Those are most likely hurting you more than they help.  Once you identify your negative habits, cut them out!  Then replace them with productivity, sufficient sleep, healthy meals, and a reasonable amount of leisure time.  You really can do it all!

2. Start somewhere.  Really, that’s all there is to it!  Stop complaining about everything you have to do, and do it.  Sometimes a huge to-do list can seem overwhelming, but the sooner you get to work on it, the sooner you’ll be done!

3. Smile.  Whatever you do, do NOT let your busy schedule foster a negative attitude.  If you believe in your abilities and appreciate your opportunities throughout the process, things will be a million times easier.  Negativity seriously accomplishes nothing.

4. Use your resources.  Go to office hours.  Ask people who have been in your classes what their finals were like.  Delegate tasks to committees and assistants if you have them.  Chances are, you have a ton of helpful resources at your fingertips, so take advantage of them to maximize your time.