Celebrating, Remembering, and Fighting Back With Infographics

This past year, I worked as sponsorship chair for the University of Oregon Relay for Life. I am passionate about Relay’s mission to fight cancer, so when I was assigned to create an infographic for one of my public relations classes, the subject was an easy choice.

In such an information-heavy society, it can be hard to break through the clutter and present information in a way that sticks. Infographics are a great way to do just that. Infographics break down complex data in a way that is easy to comprehend. The visual nature of infographics is also useful for holding an audience’s attention.

Brian Compton from LEWIS PR emphasizes this point in a blog post, writing, “…when it comes down to execution, PR professionals need to retrain their brains to think like designers and understand how a design motif will help carry a message.”

After creating my infographic in Piktochart, I picked up a few tips:

  • Know your audience
  • Don’t try to do too much at once
  • Maintain a uniform color scheme
  • Refrain from using too many type faces
  • Break numbers down in a way that relates to the audience

You can check out my Relay for Life infographic below:

Relay Infographic

Good Customer Service and Past Restaurant Experience will Serve You Well in PR and Advertising

publicrelationinsights

Sometimes I look back at those days of servant-hood – yes, the days I spent being a server at a restaurant.

That job could get stressful.  You’d have people breathing down your back and treating you like their own personal servant; hence, my reference to servant-hood.   Furthermore, you’d work hard to offer your customers the best possible service, and sometimes you’d still only find pennies left at the table for you.  Other times, you’d serve a table that really put you to work.  You’d bring their drinks and food to the table, and then they’d ask you to bring ketchup.  Once you delivered them their ketchup, they’d ask for toothpicks.  After you’d bring them toothpicks, they’d demand refills, napkins, and more ketchup.  You get the point.  If you’ve ever served at a restaurant, you can definitely relate.  The work is difficult and stressful.

And though the work was rough, I’m actually not complaining one…

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