This past year, I worked as sponsorship chair for the University of Oregon Relay for Life. I am passionate about Relay’s mission to fight cancer, so when I was assigned to create an infographic for one of my public relations classes, the subject was an easy choice.
In such an information-heavy society, it can be hard to break through the clutter and present information in a way that sticks. Infographics are a great way to do just that. Infographics break down complex data in a way that is easy to comprehend. The visual nature of infographics is also useful for holding an audience’s attention.
Brian Compton from LEWIS PR emphasizes this point in a blog post, writing, “…when it comes down to execution, PR professionals need to retrain their brains to think like designers and understand how a design motif will help carry a message.”
After creating my infographic in Piktochart, I picked up a few tips:
- Know your audience
- Don’t try to do too much at once
- Maintain a uniform color scheme
- Refrain from using too many type faces
- Break numbers down in a way that relates to the audience
You can check out my Relay for Life infographic below: